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Commercial & Entertainment Company

JM Entertainment


Project Type

Branding Project

2 months


Adobe Photoshop

Adobe Illustrator

My Role

Branding designer


High-fidelity prototype

About JM Entertainment


JM Entertainment is a commerce and entertainment company based in Vietnam, primarily operating in the music industry. It was founded by singer Jang Mi. With a mission to create music that leaves a deep impact on the audience and conveys positive and vibrant messages, JM Entertainment takes pride in delivering high-quality entertainment experiences. The company aims to enrich cultural and entertainment aspects of people's lives.




The client needs to create a brand identity to achieve the following objectives:

  • Differentiate the brand from trends in the industry.

  • Position the brand as music for the young adult demographic (from 25 years old).

  • Build a recognizable brand identity.

  • Produce a modern and versatile logo system that is suitable for both print and digital applications.

  • I was contacted by Jang Mi's company to undertake this project.

  • Brainstormed and presented multiple ideas by identifying and positioning the brand through research and understanding the client.

  • I took responsibility for the visuals and concepts throughout the entire project.

My Role


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Based on the requirements and information provided by the client, I have come up with the following options for the brand materials:

  • Option 1: A rose icon (symbolizing the name Jang Mi, the founder of the brand) combined with the logo type "JM Entertainment”.

  • Option 2: The initials "JM" combined with the logo type "JM Entertainment”.

After researching the competitive landscape and the goals of Jang Mi Entertainment, I want the logo to be primarily simple, meaningful, and modern. The look should be:

  • Modern

  • Sophisticated

  • Mature

  • Musical

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Concept Board

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Mark exploration

I have used several icons related to music, rose playlist, sun (Jang Mi's fandom name), and lunar symbols... to be used for logo options.


Option Demo

I created several demo versions through the proposal file for clients to review and approve

options. After the options are approved, I will make further refinements to enhance the design.

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Final Logo

The musical note symbol is prominently featured in the logo to emphasize music as the core essence and spirit of the brand. Additionally, I combined this symbol with the letters "JM" to create the brand logo.

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Color Palette

The client desired a golden color. To enhance contrast and visual impact, I added black and dark yellow as complementary colors. The brand's color palette will be minimalist, exuding a sense of calmness and maturity.

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Thank you for scrolling!

If you have an idea or project you want to discuss, feel free to contact me ~

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